A few people I’ve talked to believe that their business is only open 9am to 5pm, and that’s fine. It’s fine, because like you, I want my competition to only be open during business hours. One of the benefits of setting up a website, is you’re instantly open 24-7. That’s right, your business is now available 24 hours a day, 7 days a week. Sound exhausting? It doesn’t mean you have to be available, it simply means your business does.
Many of my clients want to speak to me before making a purchase, but my business phone is not currently 24/7. However, I have setup a Paypal link on the website, so clients can purchase a website at any time that is convenient to them. It doesn’t matter to me if the transaction takes place at 9a.m. Monday, or 2:55am Sunday. I will still have the website up within one business day.
Depending on what your product or service is, how can you ensure that if a customer wants to pay right now, even if you’re not around, that they can? If most of my sales start to become over the telephone, I would hire out a telephone operator service that is available all day and night.
Imagine right now if you couldn’t sleep some night, and were looking up hot tub prices in town, but you really wanted one that was portable. You see a few websites, and want to ask a question. How would you contact them? Would you wait until the next day to call them? Would you hope they have a Contact Me form or an easy to find email address? One thing that is certain is that if a business did not have a website you could view anytime of day or night, you probably wouldn’t consider buying from them after your late-night search.
You need to understand what your customers needs are. Ensure that you’re doing what you can to make contacting you as easy as possible, in a way that is manageable for you and your staff. At One Day Website we can resolve any or all of these, as we can set you up with custom email addresses for your business (not your ISP!), unlimited long distance in North America, dedicated phone numbers in any province, state, or toll-free, or a website contact form.
A website is a great opportunity to make your business open 24-7, while you sleep.