What are you missing from your analytics?
If you’re not regularly monitoring your website analytics with goals and a pain free conversion strategy, you’re already behind the curve. Let us help.
However, if you’re like most entrepreneurs who run a website and check your logs religiously, you might want to consider what information you might be missing from your analytics.
Recently, I put this site behind Cloudflare to try it. While I wouldn’t consider their information to be detailed analytics, they do provide an idea of traffic:
<figcaption id="caption-attachment-1080" class="wp-caption-text">cloudflare analytics</figcaption></figure>
I then took at look at my webserver logs, using analog.cx to parse them, showed slightly different metrics. This table showing date, number of requests, and number of pages:
<figcaption id="caption-attachment-1081" class="wp-caption-text">analog.cx of logs</figcaption></figure>
As you can see, these are not too different, until you compare them with the results I’m getting from Piwik, which is what I usually use for analytics:
<figcaption id="caption-attachment-1082" class="wp-caption-text">piwik jan2015</figcaption></figure>
~20 to ~2000 unique visitors per week is no subtle difference! We’re talking not one, but two orders of magnitude difference!
There are many potential reasons for the discrepancy; is Piwik installed on all pages of the website? Is there something stopping the pages from loading completely for every website visitor?
The important thing here isn’t to emphasize how little I work on improving traffic to this website, but that if I’d only been looking at Piwik, I would have missed many potential opportunities.
My suggestion is, don’t rely on a single approach to website logging, make sure you’re getting multiple perspectives, to ensure you’re seeing the whole picture.